What is "Charisma? Where is it found

I'm reading a book with a long title, Spellbound; How Charisma Shaped American History from the Puritans to Donald Trump (2025) by Professor Molly Worthen. 

Later perhaps I'll reach the part about Trump and write about it then. What I've read so far is her definition of who and what is charisma and where it showed up during the first part of our 250 year history. Certainly it appeared in politics, George Washington for example. But it also appeared many times in religion. She relied of paper records of preachers, what was in newspapers, so there were no doubt countless other preachers who held audiences in the palm of their hands and took advantage of that.   

She limits her study to individuals who started and maintained movements. Mostly these are people in religion and politics. As a general overview, she ponders why some individuals are so persuasive they cause others to follow them, often against their own best interest. People with charisma who persuade others to follow them include prophets, conquerors, agitators, experts and gurus. 

She found a large number of people who traveled about during the early recorded period of this country. There were leaders among native people with charisma who became famous leaders, sometimes persuading mergers of tribes and conquering other groups and territories. 

There were many women preachers who traveled about and had large numbers of followers, 

Charisma is an art form; writing about it is an art form in itself. I'm still trying to formulate a way of explaining it to myself. It happens when there is a perceived need for thinking in a certain way, a problem to be solved, and the leader gives every follower an important role to play in the narrative. An example is Joseph Smith and the Mormon faith.

Smith was an adult around 1840, a few years before the Civil War. He had little education and could write only a little. He was not a talented orator, Author Worthen explains there was discussed a "need" for a Christian theology that was "American", not the European brand. Along comes this nobody, Joseph Smith, who says the county is God's favorite and God took specific steps to favor it. 

Smith hears directly from God what is to be done. Smith then follows roughly the Bible in divine revelation, talking to God directly as Jesus did, finding stones with inscriptions like Moses and, with the help of his wife and a friend who could write, publishes his message. It is preposterous but today Mormons claim over 15 million members.