Hobby Lobby Thinks Christianity Can be Marketed



David Green, founder of Hobby Lobby, revealed his goal in life recently in Christian Post. As if he is qualified to give advice to others, he said each person should not be measured by how much money they have accumulated. Instead, a person should consider what legacy he/she left in her lifetime.

Obviously, Green, now 83, considers his own legacy to be passing down to future generations the "gift" of Christianity. He spends huge amounts on newspaper ads on Christian holidays preaching the tenets of the faith. He has spent countless millions on the Museum of the Bible in Washington, DC. I assume he thinks that if large numbers of people visit the museum, or read his ads during Christian holidays, they will remain or become believers.

Green used newspaper advertising for his Hobby Lobby stores and become a billionaire. It's obvious he sees himself as a genius in marketing. Further, if his genius in marketing Hobby Lobby was successful he is certain he knows how successfully in market Christianity. 

In spite of his marketing genius, Green's Christianity numbers are falling. His success in Hobby Lobby is not working in Christianity. With Hobby Lobby there was, I assume, some niche in the marketplace that a smart person could fill. With advertising and store management he filled the niche and became a billionaire. 

Is there a niche in the market that can be filled with the same old and tired message about sin and salvation that has been thrown at people for a thousand plus years? As numbers fall, in spite of big marketing budgets and politicians selling non stop, it doesn't seem like there is a need there. Maybe there is an opening for something new and interesting, but not the Museum of the Bible.


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