Can a $100 Million Ad Campaign Bring People to a Regular Guy, Jesus


Some wealthy Christians will spend $100 million to emphasize the "human" elements of the Jesus narrative. Perhaps this is part of the "Jesus only" branch of the faith that is talked about. The thrust of the ads will be that Jesus understands contemporary society. Of course, this assumes there is a "living Jesus." 

This ad campaign sounds a bit similar to one funded by a wealthy Catholic. His deal was "Come home" (to your old Catholic faith). I have not heard of much success from that though I still hear the ads occasionally. 

A more honest ad would say, "Leave reality and rationality behind, believe there is a Jesus." Or, "Want to escape what you face, escape to the fantasy of Jesus."

No matter how cozy and friendly the church is presented, it requires one to jump from reality to unreality. If you are a person looking for "community" or new friends, the church is presented as a place make for that. You may not care whether the narrative has any rational component or not.

This latter realm is where the internet causes problems for the faith. People are finding their like minded without going to a church. A friend here had moved into this somewhat large urban area from a small one. He told his wife he was worried they would not find friends. Her reply was they would join a Catholic church in the old part of the city because there will be a circle who will "take care of us." I think they did just that and are happy where they landed. Knowing them quite well I don't get the impression theology is much on their minds.

We're left with wondering how making Jesus "human", a real bro, will help people come to church when there is no such person. The person was once here, the narrative says, but is no longer here. He is in some different place which we have a name for but really don't know the location or absolutely anything about it. Even if there is no such person, he is really a regular and likeable guy.

I have lots of friends in the media business. I'm glad these benefactors give the media industry money for these advertising project because my friends' salary depends on it.  

Comments

  1. HenryMarch 28, 2022 at 9:38 AM

    "Can a $100 Million Ad Campaign Bring People to a Regular Guy, Jesus"

    "Thinking" from an atheist worldview, absolutely!

    From a Christian worldview, no. Persecution from atheists has been shown to work, though.

    P.S. This blog has been a little dead lately. Kind of like watching a Joe Biden Speech who is so captivating, he attracted 85 bajillion voters fawning over him, voting him into office with his gravitating personality. Where did everyone go?

    ReplyDelete
    Replies
    1. Jon LindgrenMarch 28, 2022 at 12:55 PM

      "Where did everyone go?"

      The numbers of viewers is still fine, thank you. Not as many comments--that's fine too.

      Delete

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