On Marketing Churches/Denominations with the Simple "This is Evil"
Everywhere in conservative Christianity we find a marketing technique that uses simple answers to complex issues and names villains. Some, like Joel Osteen, are not vindictive but are simple. The liberal wings of Christianity see and avoid this weakness but do not have a substitute marketing trick to replace it. What if all of Christianity started with this assumption: Human beings are so diverse we can never understand everything about them . Believers could still believe there is a God and insist on going to a church. Adopting this assumption about the vast diversity and working it into their theology will help their church and others who are part of it. To work this into conservative Christianity would not be easy. Actually, it seems impossible. One has to narrow the definition of the favorite word in Christianity, SIN. Sin has become, or always has been, a feral concept, "If I don't like something, it is a sin." Or, "If I don't like a group, they are sinful